KNOWEWELL FOUNDING PATRON PARTNERS

Lead the Future of WELLthier Living®

Build trust. Educate. Connect. Grow. Leave a legacy. Become a KnoWEwell Founding Patron Partner and bring your organization into an interconnected Regenerative Whole Health® ecosystem designed to build trusted visibility, meaningful relationships, and year-round engagement with the people and communities you seek to serve.

Through one strategic partnership, combine the trusted media reach of Natural Awakenings, the year-round education and Community capabilities of the KnoWEwell Regenerative Whole Health Hub, and participation in the growing WELLthier Living Movement.

EXECUTIVE VALUE PROPOSITION

More Than Sponsorship. A Platform for Meaningful Growth.

Today's health-conscious consumers and professionals expect more from the organizations they choose to trust. They seek credible education, authentic relationships, shared values, and meaningful experiences—not simply more advertising. The Founding Patron Partner Sponsorship brings together media, education, Community, thought leadership, events, digital discovery, and ongoing engagement to help your organization create lasting value.

Build Trust

Strengthen credibility through meaningful education and participation in trusted whole-health platforms that people already rely on.

Expand Awareness

Reach deeply aligned audiences through Natural Awakenings' print and digital reach and KnoWEwell's discovery ecosystem.

Demonstrate Thought Leadership

Share knowledge through educational articles, webcasts, and multimedia experiences that position your organization as a trusted voice.

Build Community

Create an ongoing home to educate, listen, connect, and cultivate relationships that extend well beyond any single campaign or event.

Create Engagement

Move beyond impressions toward meaningful year-round participation with the people and communities your organization seeks to serve.

Advance Purpose

Help make trusted whole-health knowledge, resources, and Community more accessible—creating value for your organization and for the world.

Value for your organization. Value for the people you serve. Positive impact that reaches beyond both.

THE INTERCONNECTED ECOSYSTEM

One Partnership. An Interconnected Ecosystem.

Rather than assembling separate media buys, sponsorships, content programs, and Community platforms, Founding Patron Partners activate across a single, purpose-built interconnected ecosystem—where each element amplifies the others.

1

Natural Awakenings

Build Awareness & Trust — Trusted health and wellness journalism across 40+ local print markets and national digital reach across all 50 states. Editorial department underwriting, sponsored content, advertising and promotional opportunities.

2

KnoWEwell

Educate & Connect — Publishing, thought leadership, multimedia education, trusted resources, discovery and curated directories that connect awareness to understanding.

3

The RWH Commons

Build Community & Relationships — A branded Community where education becomes conversation, audiences become participants, and relationships continue throughout the year.

4

The WELLthier Living Movement

Advance Something Greater — Join people and organizations helping inspire and empower lifelong WELLthier Living—Happy. Healthy. Abundant. Purpose-Filled.

THE FOUNDING DISTINCTION

Founding Is More Than a Sponsorship Level. It Is a Place in the Story.

Founding Patron Partners are purpose-driven organizations whose early leadership helps strengthen the foundation upon which the WELLthier Living Movement and Regenerative Whole Health ecosystem can grow. In gratitude for that leadership, qualifying organizations receive an enduring Founding Patron Partner designation—a recognition that carries meaning far beyond any single activation year.

Founding Patron Status

Enduring recognition and legacy positioning. You become a Founding Patron once. This designation reflects your organization's early leadership in helping advance Regenerative Whole Health and the WELLthier Living Movement—permanently woven into the story of how it began.

  • Enduring Founding Patron Partner recognition
  • Legacy positioning within the ecosystem
  • Leadership association with the WELLthier Living Movement
  • Ecosystem-wide presence and event recognition

Annual Partnership Activation

Media. Education. Community. Engagement. Promotion. The Founding designation is earned once and endures. The annual activation is how the partnership comes alive—customized around your organization's objectives, audiences, and strategic priorities, year after year.

  • Year-round media and content activation
  • Educational programming and thought leadership
  • Community building within The RWH Commons
  • Cross-ecosystem amplification and promotion
FIVE PILLARS OF PARTNERSHIP VALUE

Everything Works Together.

The Founding Patron Partner Sponsorship is structured around five integrated dimensions of value—each reinforcing the others to create compounding visibility, trust, and meaningful relationships across the ecosystem.

1

Lead

Establish Enduring Leadership. Receive Founding Patron recognition and establish your organization as an early leader advancing Regenerative Whole Health and WELLthier Living. Founding recognition • Leadership positioning • Ecosystem presence • Event recognition • Legacy.

2

Educate

Turn Expertise Into Trusted Thought Leadership. Annual activation may include Natural Awakenings Department Underwriting, 12 Educational Articles, 12 Educational Webcasts, Multimedia Educational Publishing, Expert Participation, and Educational Resources.

3

Connect

Create a Community, Not Just an Audience. Establish a branded Community within The RWH Commons where people continue learning, connecting, and engaging—through articles, events, multimedia, discussions, resources, and member engagement.

4

Amplify

Extend Your Reach Across Trusted Channels. 40+ Print Markets • National Digital Distribution • Sponsored Content • Advertising • Newsletters • Social Media • Video • Events • Directories • Search • Topic Communities.

5

Grow

Turn Visibility Into Relationships. Connect media, education, discovery, Community, and engagement so that interested people have somewhere meaningful to go next. Discover → Learn → Connect → Engage → Build Trust → Take Action.

NATURAL AWAKENINGS PRINT + DIGITAL

Underwrite Trusted Education in Print—and Extend Its Reach Nationwide and Globally.

A qualifying Founding Patron Partner can underwrite a mission-aligned Natural Awakenings editorial department, helping bring trusted health and well-being education to readers through one of today's increasingly distinctive media experiences: a respected publication they can hold in their hands, read, save, share, and return to.

40+

Local Print Markets

Educational editorial content reaches readers through participating Natural Awakenings print magazines distributed within health-conscious local communities.

50

States Digitally

Digital publishing extends the educational experience nationwide, reaching aligned audiences across all 50 states.

32+

Years of Trust

A longstanding healthy living publishing legacy that readers genuinely trust—an increasingly rare and valuable asset in today's media landscape.

12

Months of Presence

Build an ongoing sustained educational platform rather than relying on a single campaign, seasonal flight, or one-time initiative.

Print creates presence. Digital extends reach. KnoWEwell continues the relationship.

THE RWH COMMONS

From Audience to a Living Community.

Branded underwriting introduces your organization. Community allows the relationship to meaningfully grow. A Founding Patron partnership includes a branded Community within The RWH Commons—an ongoing digital home for education, resources, events, and meaningful connection with the people you seek to serve.

Your Community Can Become a Place To:

  • Share educational resources and expert insights
  • Host articles, news, and multimedia content
  • Promote and host educational events
  • Engage members, followers, and community
  • Create meaningful conversations around shared interests
  • Highlight experts and practitioners
  • Connect people with relevant resources and opportunities
  • Cultivate community around Regenerative Whole Health

The Community Advantage

Unlike media impressions that disappear after publication, a branded Community within The RWH Commons creates a persistent, searchable, living destination—where your organization's expertise continues to reach and serve people long after any single piece of content is published.

Your media creates discovery. Your education creates trust. Your Community creates continuity.

YEAR-ROUND ENGAGEMENT ENGINE

Stay Top of Mind Throughout the Year.

Your Founding Patron relationship is designed to create sustained multimedia educational publishing presence and engagement throughout the year—with activation customized around your organization's objectives, audience, and category. Every month, the partnership keeps your organization visible, credible, and connected.

1

Educate

Monthly educational content published through Natural Awakenings and KnoWEwell platforms, aligned with your area of expertise.

2

Engage

Educational webcasts and live experiences that bring your expertise to life and invite meaningful participation from aligned audiences.

3

Amplify

Coordinated promotion across print, digital, social, and newsletters—extending the reach of every educational experience you create.

4

Connect

Ongoing Community engagement within The RWH Commons, where conversations continue and relationships deepen beyond any single touchpoint.

5

Be Discovered

Year-round presence across directories, search, and topic communities ensures aligned audiences can always find and trust your organization.

Every month. All year. Across the ecosystem. Activation customized to your organization's strategy, audience, and objectives.

PARTNERSHIP AT A GLANCE

One Partnership. Five Dimensions of Value.

Partnerships are customized around organizational objectives, audience, category, and appropriate activation opportunities. No two Founding Patron partnerships are identical.

WHY NATURAL AWAKENINGS + KNOWEWELL

More than a Platform. We are Your Partner.

A Founding Patron relationship includes dedicated strategic activation support designed to translate opportunity into meaningful results. From the first conversation to year-round execution, your KnoWEwell partnership team works alongside you to align strategy, develop programming, and continuously strengthen engagement.

Partnership Strategy

Align organizational objectives, target audiences, and annual activation priorities so that every element of the partnership serves your strategic goals from day one.

Community Activation

Establish and develop your organization's presence within The RWH Commons—building the branded Community that becomes your ongoing home within the ecosystem.

Editorial & Educational Planning

Coordinate appropriate articles, webcasts, and educational programming aligned with your expertise, your audience's interests, and Natural Awakenings editorial opportunities.

Audience Onboarding

Help introduce your existing constituents, members, patients, and followers to the Community and broader KnoWEwell ecosystem—extending relationships you've already built.

Promotion Coordination

Connect appropriate promotional opportunities across the ecosystem—ensuring your educational content and Community reach the aligned audiences most likely to engage.

Engagement Insights

Understand participation patterns, audience response, and content performance—then use those insights to continually refine and strengthen activation throughout the year.

WHY NATURAL AWAKENINGS + KNOWEWELL

The Power of Print. The Reach of Digital. The Connection of Community.

32+ Years

Established Trust
A longstanding healthy living and healthy planet publishing legacy—built on editorial integrity, reader trust, and genuine commitment to whole-health education.

40+ Print Markets

Trusted Local Presence
Physical publications embedded within health-conscious local communities—reaching readers who hold, save, and share what matters to them.

All 50 States

National Digital Reach
Digital distribution expands educational reach nationwide, extending every print experience to aligned audiences across the entire country.

KnoWEwell + The Global RWH Commons

Year-Round Connection
Extend relationships beyond the page through knowledge, education, practitioners, organizations, events, resources, and curated Communities.

Natural Awakenings creates trusted reach. KnoWEwell creates discovery and connection. The RWH Commons creates Community and belonging. The WELLthier Living Movement creates shared possibility.

THE WELLTHIER LIVING MOVEMENT

Business Can Be a Powerful Force for Human Flourishing.

The greatest organizations do more than succeed. They help create healthier people, stronger communities, and a more flourishing world. Founding Patron Partners join KnoWEwell in helping inspire and empower people throughout their lifelong journey toward WELLthier Living—Happy. Healthy. Abundant. Purpose-Filled.

Together, we advance a shared vision: a world where humanity and our planet are safe and thriving. Your organization doesn't have to choose between meaningful business value and meaningful impact. The most enduring partnerships can create both—and leave something worth remembering long after any single campaign has run its course.

Together WE inspire and empower WELLthier Living—Happy. Healthy. Abundant. Purpose-Filled.

CUSTOMIZED STRATEGIC ENHANCEMENTS

Build Around Your Organization.

Every Founding Patron relationship begins with the core partnership and can be thoughtfully expanded based upon your organization's strategic objectives, audiences, and areas of expertise. Together, we build the activation strategy around the people you serve, the knowledge you bring, and the outcomes we seek to create.

Additional Branded Communities

Expand your Community presence across multiple categories or audience segments within The RWH Commons.

Additional Brands

Bring multiple organizational brands or product lines into the ecosystem with coordinated activation strategies.

Marketplace & Commerce

Integrate product and service discovery pathways into the ecosystem for relevant organizations with aligned offerings.

Employer Benefits

Extend Regenerative Whole Health resources and Community to employee populations seeking trusted health support.

Courses & Educational Programs

Develop and distribute structured educational programs that deepen expertise and build trusted authority within your category.

Custom Events

Create signature events—virtual or in-person—that bring your Community together and amplify your thought leadership presence.

Research Initiatives

Advance and share credible research within the ecosystem, strengthening your organization's standing as a knowledge leader.

Additional Print + Digital Media

Expand Natural Awakenings print and digital presence across additional markets and channels aligned with your audience strategy.

WHO SHOULD BECOME A FOUNDING PATRON?

Designed for Organizations Ready to Lead.

Founding Patron partnerships are designed for established, purpose-driven organizations that are ready to lead—not simply advertise. If your organization is committed to building trusted relationships rather than accumulating impressions, this partnership was designed with you in mind.

Founding Patron Partnerships Are Built for Organizations That:

  • Seek to build trusted category leadership over time
  • Want to educate rather than simply advertise
  • Are committed to developing deeper relationships with aligned audiences
  • Value sustained year-round visibility and meaningful engagement
  • Support credible health and well-being education
  • Want to participate meaningfully within the Regenerative Whole Health ecosystem
  • Are inspired to help advance human and planetary flourishing

Alignment Matters.

Founding Patron opportunities are selective. Prospective Partners are reviewed for mission, values, reputation, and alignment with the integrity of the KnoWEwell ecosystem and applicable Natural Awakenings editorial and advertising standards.

This is not a transactional media buy. It is a strategic partnership between organizations whose shared values create the foundation for meaningful, enduring collaboration—and measurable positive impact.

KNOWEWELL FOUNDING PATRON PARTNERS

Build Something That Matters.

Your organization has knowledge to share, people to serve, and a future to help shape. Bring your leadership into an ecosystem designed to transform awareness into education, education into trust, trust into Community—and Community into lasting positive impact.

Build your brand. Grow meaningful relationships. Advance WELLthier Living.

Together WE inspire and empower WELLthier Living—Happy. Healthy. Abundant. Purpose-Filled.